What’s In a Name?

Several years ago, liberals made the decision to refer to a the idea of a government-run plan as a “public option,” because “public” tests better with people than “government,” and the term “option” emphasizes choice. Evidently, Sen. Jay Rockefeller doesn’t think the term “public option” is very effective, either. Instead, he calls his version of the government plan a “consumer choice plan.” But a government-run plan by any other name, would still be a health insurance plan run by the federal government and designed with the objective to drive private insurers out of business over time.